High school basketball phenom, Mikey Williams, recently signed a multi-year endorsement contract with Puma. The deal includes product launches, future campaigns, and social content to motivate the next wave of youth athletes.
Back in July, the 5-star prospect in the 2023 college basketball recruiting class, signed with Excel Sports Management with hopes to start benefiting from NIL endorsements and sponsorship opportunities. Now, the prodigy point guard from Vertical Academy out of Charlotte, North Carolina, is beginning to fulfill his hopes.
The 17-year-old guard explained his enthusiasm announcing in a press release, “I am excited to join the Puma family this early in my basketball journey.” He added, “Puma really understands how to mix hoops and culture, two things I am passionate about.”
Since his middle school days playing with Bronny James (LeBron James Jr.), Williams has continuously risen to high school stardom; with a total of 3.3 million followers on Instagram, he is the perfect candidate for prominent companies like Puma.
“His reach with the young consumer is incredible,” said Adam Petrick, Puma’s global director of brand and marketing. “He’s obviously a basketball player first, but we also see him as a basketball influencer.”
During Williams’ games, he will be rocking various Puma styles, including the Court Rider line. He’ll also be starring in a marketing promotion titled “Not Yet Rated,” which is a message that he has an exponentially high ceiling.
“Mikey joining our Puma family is exciting news for our brand,” Adam Petrick, the company’s global director of brand and marketing, said. “His talent on the court and his ability to connect with young athletes and fans alike will help drive hoops culture forward and inspire the next generation of athletes. He has a bright future ahead of him, and we are proud to be a part of his journey.”
Puma recently returned to the basketball industry back in 2018, and a player like Williams is sure to get them back to the top. Williams will join a roster filled with young basketball wonders like Katie Lou Samuelson, Breanna Stewart, Deandre Ayton, RJ Barrett, LaMelo Ball, and more.
By Jeremiah Griffith, Junior, Noble Academy