Earlier this month Beyoncé announced a partnership with Balmain to release a collection based on her “BeyChella” performance. This collection was a “Capsule Collection” meaning that once the pieces sell out there will not be anymore made.
After Bey’s epic Coachella performance, the creative director of Balmain, Olivier Roustering had an idea. While Beyoncé and her dancers were practicing in their Balmain made costumes, Olivier thought why not make these pieces available for Beyoncé fans everywhere.
Beyoncé’s entire performance was inspired by the essence of an HBCU marching band. This made a huge impact on the black community because it was awesome for us to see a part of our history being celebrated by one of the best entertainers in the world.
The three-piece Balmain x Beyonce collection launched on July 13th on Balmain.com and Beyonce.com. BUT of course you can expect these pieces to be high priced…I mean it is Balmain. Lol The infamous pink embroidered hoodie is priced at $895.00. Even the simple cotton T-shirts has a price tag of $295.00. Yes, Bey Hive if you are wanting a piece of this history you will certainly have to pay for it.
Considering the fact that I love to save as much money as possible on my clothing, I will not be purchasing, but for those of you who are going to purchase your money will not be going directly into Beyoncé’s or Olivier’s pockets. All proceeds from this collaboration will benefit the United Negro College Fund! This is on top of the $100,000 donation that she had already given to four historically black colleges after her Coachella set. Olivier stated that “The donation was the main goal of this collaboration.”
I think that fashion and the music industry should collab more often. Olivier made a comment that the fashion is really small, but the music industry is global. When the two collide it becomes a stronger world together.