Black Women, TikTok, & The Mielle Oil Drama

Black Women are not happy with the incorrect usage of a Mielle hair oil, the Rosemary Mint Scalp & Hair Strengthening Oil to be exact. Many are worried that with new exposure to a Caucasian audience, there will be a shortage of the product and cause the company to change the product to cater to a wider demographic.

Back in December, TikTok influencer Alix Earle shared her top 2022 Amazon purchases, which included Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil. In the video Earle said, “I’ve only been using this for a little over a month, and I’ve already seen tremendous hair growth.” Under the video Black women expressed their unhappiness, leaving comments like, “We can’t have nothing” and “Our hair section (is) already small don’t sell out our stuff.”

Amira Dade and Erica Pope, both freshmen at Whitney Young, agree with these women. Dade said, “White people love to steal Black culture without having any knowledge about what they’re stealing.” Pope added, “Mielle hair products were made by and for Black women and white women can’t take that away from us.”

Founded by Monique Rodriguez, Mielle Organics is a hair and skin care company started in 2014 after Rodriguez’s hair care regimen went viral among her social media followers. The Rosemary Mint Scalp & Hair Strengthening Oil is infused with biotin to encourage longer, stronger, and healthier hair.

As a young Black woman who uses this product, I too have some concerns in regards to this new trend. All hair products may work on non people of color, but not all hair products work for Black people. While we cannot stop anyone from buying the product, people should take this into consideration before purchasing any products geared towards certain hair types.

The company, who recently announced a partnership with Procter & Gamble, took to Instagram and posted: We’ve been together on this ride for awhile, so you know that my journey with Mielle started from a place of creating the product I wasn’t finding in the marketplace. We remain forever committed to developing quality, efficacious products that address the need states for our customers’ hair types! Sincerely, The Queen of Hair.

Fans of the Rosemary Mint Oil will be paying close attention to see if any upcoming changes happen to one of their favorite products.


By Amariyah Mallory, Freshman, Whitney Young

IG/TIKTOK: Dancemari_


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Written by Amariyah Mallory

Amariyah Mallory is a life long learner who's passionate about dance, committed to social justice and service, invested in African America culture and current events, and devoted to writing. 

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