Anifa Mvuemba is a Congolese fashion designer who has changed the ideal of luxury brands with her eclectic designs. I became familiar with her brand, Hanifa, after researching Black owned luxury brands. I wanted to shine some light on the brands that were made in our image.
Over the weekend, Mvuemba made history by debuting her latest collection on Instagram live. This wasn’t your typical fashion show. She used 3D models to showcase her designs. I was able to see every last detail and felt like I was watching a live model walk the runway.
Anifa Mvuemba, Pink Label Congo Collection. (An African woman, a black woman, setting new fashion industry standards) pic.twitter.com/CPpSx3ZoC5
— Nkiruka (@nkirurka) May 23, 2020
This was the perfect quarantine treat for fashionistas everywhere. However, her decision to take a different approach to launch her collection was not easy. She had already planned to launch her line, but was left to be even more innovative because of the pandemic.
The new collection was named Pink Label Congo. Mvuemba’s inspiration came from African Seamstresses. She stated that African seamstresses are so intentional when it comes to their designs. Colors and prints are used specifically to represent things in their culture. She wanted to make sure she carried that same ideal into this collection. Fore example, there was a free flow dress that showcased the colors of the Congolese flag.
Mvuemba and the Hanifa brand received an outpour of love from the Black and African communities. It seems like every day the fashion industry is adapting to this pandemic in so many ways. With the new rise of 3D fashion shows…I am wondering which brand will be next in line to follow her footsteps.
By Brittanie Sturdivant, Sophomore, Open Campus Parsons School of Design