in

LoveLove

Hanifa Makes HERstory

Blacked owned luxury brand debuts the first ever virtual fashion show

Anifa Mvuemba is a Congolese fashion designer who has changed the ideal of luxury brands with her eclectic designs. I became familiar with her brand, Hanifa, after researching Black owned luxury brands. I wanted to shine some light on the brands that were made in our image.

Over the weekend, Mvuemba made history by debuting her latest collection on Instagram live. This wasn’t your typical fashion show. She used 3D models to showcase her designs. I was able to see every last detail and felt like I was watching a live model walk the runway.

This was the perfect quarantine treat for fashionistas everywhere. However, her decision to take a different approach to launch her collection was not easy. She had already planned to launch her line, but was left to be even more innovative because of the pandemic.

The new collection was named Pink Label Congo. Mvuemba’s inspiration came from African Seamstresses. She stated that African seamstresses are so intentional when it comes to their designs. Colors and prints are used specifically to represent things in their culture. She wanted to make sure she carried that same ideal into this collection. Fore example, there was a free flow dress that showcased the colors of the Congolese flag.

Mvuemba and the Hanifa brand received an outpour of love from the Black and African communities. It seems like every day the fashion industry is adapting to this pandemic in so many ways. With the new rise of 3D fashion shows…I am wondering which brand will be next in line to follow her footsteps.

 

By Brittanie Sturdivant, Sophomore, Open Campus Parsons School of Design

Instagram: B_Slay_S

Brittanie

Written by Brittanie

I rep the 219, Indiana. I'm a wardrobe stylist and owner of Vintage By. B. I love shopping for pieces that are different and that I know nobody else will have! But one thing I hate about shopping is going broke doing so. Throughout the years of me working in retail, I have picked up a lot of tips and tricks for saving LOTS of money when shopping. I also go against trends by Vintage shopping. I find pieces that I can pair together to create works of art. You can call me a penny pincher, but I'll look BOMB while pinching my pennies :)

Quavo Gets GED, Teyana Shouts Out C/O 2020

Isolation Slump