Targeting a Gen Z audience, House of Highlights went offline during All-Star weekend to recruit Chicago’s youth as more fans of their brand. They partnered with Chicago Bulls guard, Coby White, to introduce their House of Highlights basketball camp at Roberto Clemente High School. Along with White, roughly 20 other coaches helped inspire a group of over 80 boys and girls from around the city. With a range of skill levels, they worked on universal drills like dribbling relay races and shooting.
They ended the day with Little Caesar’s pizza and awards. Certificates were handed out for MVP of the day and Little Caesar’s best passers. Overall it was heartwarming to see White and dedicated coaches help the youth work hard on their craft and encourage them to follow their basketball dreams. Thanks to All-Star, Chicago was able to see House of Highlights IRL!
Even larger than ESPN, Bleacher Report’s House of Highlights is the fastest growing sports content Instagram account on the platform. With over 15 million followers, they post majority basketball highlight clips, but also show you “Everything you need to see in sports and youth culture.”
By Xiah Bryant, Sophomore, Whitney M. Young High School