Managing Your Social Media

4 Basic Tips to Building Your Platform

Need some tips on how to run one or multiple social media accounts? Look no further!

Running a serious social media platform can be hard. As someone who really has to focus on it, because it’s part of my job, and I want to market my projects, it’s very time consuming. Here are some tips on how to manage your social media page and make it a bit easier for yourself.

One: Brainstorm. Start a list on your phone or notebook, anything easily accessible to you really, of any random idea that pops into your head that you could turn into a video or post. Don’t spend too long on it, just write down any thoughts you have as you go about your day. That way, you’ll have some stuff ready to go when you’re ready to begin your next post.

Two: Post everywhere. If you have multiple social medias, like TikTok and Instagram, make sure to post your videos everywhere, not just one or the other. That way, one doesn’t get neglected, and you can spread your followers across multiple platforms.

Three: Stick with the brand you’re building. It’s usually best to stay focused on one general topic when creating your posts. People who follow you for one dancing TikTok will be surprised when the next one is about breaking down a movie, and they might unfollow you. Keeping at least a general tether on what you want to talk about will help keep followers, and followers that are genuinely interested in what you have to say.

Four: Keep yourself human. This applies especially to Instagram, but posting pictures of yourself and your life, instead of just your main content, can help make yourself seem relatable and genuine. No one wants to follow a robot.

Did this advice help? Let me know!


By Inti Navia, Freshman, Columbia College Chicago

All Platforms: @intinavia


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Written by Inti Navia

I love nerding out over Star Wars, Gravity Falls, and Lord of the Rings. I'm an introvert with a never ending appreciation for all things Sci-Fi and fantasy media.

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