Melanin on Melrose

Black Entrepreneur Opens Luxury Durag Store In LA

Atira Lyons has been gaining attention since she tweeted about her purchasing a storefront on Melrose Avenue in Los Angeles. She is one of very few Black business owners down one of the most well-known shopping areas in LA. Her resilience and bravery during this pandemic has once again proven that Black Girls are Magic!


I have been following Lyons, 20, for a few years and I still remember the first time I came across her page. There was a beautiful Black girl in a sky blue headscarf and she was perfectly matched up with a guy in a sky blue durag. She first gained my attention from these pictures alone. Soon after, her velvet durags were circulating around the internet. It was an amazing twist on an item that is used in almost every Black home. Durags were typically used to care for Black hair and it was never thought of as something you can accessorize with an outfit. Now, durags have become an essential part of many fashion goers wardrobe and fashion designers like Lyons are responsible for it.

I’ve watched this young women elevate her skills over the years and now she offers more than just durags. Her swimsuits and ready to wear pieces are must-haves. She even has been designing her own furniture. I know her store will do well and wish her all the success in the world! Keep up with her latest creations by following her on Instagram.

By Brittanie Sturdivant, Sophomore, Open Campus Parsons School of Design

Instagram: B_Slay_S


Written by Brittanie

I rep the 219, Indiana. I'm a wardrobe stylist and owner of Vintage By. B. I love shopping for pieces that are different and that I know nobody else will have! But one thing I hate about shopping is going broke doing so. Throughout the years of me working in retail, I have picked up a lot of tips and tricks for saving LOTS of money when shopping. I also go against trends by Vintage shopping. I find pieces that I can pair together to create works of art. You can call me a penny pincher, but I'll look BOMB while pinching my pennies :)

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