Amariyah Mallory 
New Louis Vuitton Menswear Creative Director Pharrell Williams recently debuted his first line with the luxury brand Louis Vuitton, in Paris, France.
Louis Vuitton presents the Men’s Spring-Summer 2024 Collection by Pharrell Williams from the Pont Neuf in Paris. #LVMenSS24 https://t.co/L1lvLgYkft
— Louis Vuitton (@LouisVuitton) June 20, 2023
In February of 2023 Williams was appointed as the Louis Vuitton menswear creative director replacing the late great Chicago native Virgil Abloh.
The front row was star studded with celebrities like Jay Z, Beyoncé, Rihanna, who all starred in Williams Louis Vuitton campaign. Zendaya, A$AP Rocky, Kelly Rowland, and Tyler, the Creator were also there. Jay Z performed at the aftershow, and of course he performed his song “N*ggas in Paris.” Later Williams joined Jay Z to perform their 2003 hit collaboration “Frontin’.”
Williams debuted his first line as Louis Vuttion Menswear Creative Director and he debuted two new singles. “Joy (Unspeakable)” debuted on June 20 as a part of the Men’s Fashion Week in Paris featuring gospel choir Voices of Fire. Grammy nominated artist Terrence Thornton, famously known as Pusha T, and his brother Gene Elliott Thornton Jr., known as No Malice, walked down the runway to debut a new song produced by Williams “Chains n’ Whips.”
“Working with Pharrell is always an amazing experience that not only inspires you, but drives you to dig deep within yourself for the best you have to offer,” said Bishop Ezekiel Williams, founder of the Voices of Fire choir via a press release.
While watching the live stream of the Men’s Spring-Summer 2024 Louis Vuitton Show, it brought immense joy to see the variety of Black men and women walking down the runway in all shapes and shades. When first appointed to this role, many were against Williams filling this position instead of a more qualified designer. During an interview with the Women’s Wear Daily, Williams said, “I didn’t go to Central Saint Martins, but I also didn’t go to Julliard either in music, and I mean, we see how that turned out.” The highly decorated producer added, “It’s cool. That’s a very fair observation. But neither did Vivienne Westwood, right? Tadao Ando was self-taught. I mean, he’s the GOAT, right? I only aspire to express myself.”
In my opinion, Williams met the standard. His line was cohesive, and included that classic Pharrell Williams swag while still conveying the feel of luxury.
Have you checked out some of the looks? If not, head to True.Chi on Instagram to see more looks from the show.
By Amariyah Mallory, Sophomore, Whitney Young
IG: Dancemari_
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