Pharrell Knows Fashion

Grammy-winner named Men’s Creative Director for Louis Vuitton

Pharrell Williams

Louis Vuitton recently announced that Grammy-winning artist/producer Pharrell Williams is the new Men’s Creative Director effective immediately according to a statement issued by the French luxury fashion house on Tuesday.

“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” said Pietro Beccari, Louis Vuitton’s chairman and CEO in a statement. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

Previously the position was held by the late great Chicago legend, Virgil Abloh who sadly died in 2021 to a battle with cancer. Abloh founded his own brand “off-white” in 2012. In 2018 Abloh made history becoming the first African American to be artistic director at Louis Vuitton. Many credit Abloh for the designs that brought streetwear to fashion luxury brands.

Virgil Abloh

While you may know Williams for his 13 Grammys or amazing producing skills, he has also made a name for himself in fashion. In 2003 he co-founded streetwear label Billionaire Boys Club alongside fashion designer Nigo who is artistic director of Kenzo which is owned by Moët Hennessy Louis Vuitton, commonly known as LVMH. Williams has also done multiple collaborations with big fashion names including Chanel, Louis Vuitton, and Moncler. The first line created by Williams is set to debut in June during Men’s Fashion Week in Paris.

Williams once said, “fashion has to reflect who you are, what you feel at the moment, where you’re going.” Personally, I can’t wait to see how he is going to transform this brand.


By Amariyah Mallory, Freshman, Whitney Young

IG: Dancemari_


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Written by Amariyah Mallory

Amariyah Mallory is a life long learner who's passionate about dance, committed to social justice and service, invested in African America culture and current events, and devoted to writing. 

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