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#SavageChallenge TikTok Dance Creator Gets Copyrights

Keara Wilson

Keara Wilson, the creator of the #SavageChallenge on TikTok has finally gained the copyright for her dance. This challenge was viral across the platform. It’s also the reason Megan Thee Stallion’s song “Savage” became so popular and even won a Grammy.

This comes at a time when Black TikTok creators have gone on a strike from the platform as a way to protest against the way that they’re negatively treated. Many Black influencers are the originators of trends and challenges but very few of them receive the credit. Along with this, many Black influencers are noticing that they’re getting shadowbanned. When users are shadowbanned, their content is blocked without their knowledge. This blocking makes an influencer’s posts not visible to others sharing the platform.

Luckily, it is becoming more common for influencers to gain credit for their trends and challenges. Logitech and JaQuel Knight, a choreographer, have partnered up with creators of color to gain the copyright to their creation.

“Logitech and Knight have partnered to help 10 BIPOC creators obtain their copyrights through the creation of labanotation, the method used for writing down dance steps. Wilson was among the first six creators whose copyrights have been approved,” says Yahoo News.

It’s unfortunate that Black content creators feel that not making content is the only way for their voices to be heard. Hopefully, more creators of color will be able to obtain the copyright to their creation like Keara Wilson in the future.

 

By Cierra Lemott, Sophomore, Columbia College Chicago

Instagram & Snapchat: @cece.kodak

Written by Cierra Lemott

I'm a professional procrastinator and my hobbies include sleeping, eating, and Netflix binging.

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