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Sincerely Ritchurd Presents…

The Warmest Winter Fashion Show

Every day I learn how much talent is hidden in Chicago. I recently had the pleasure of sitting front row at the 3rd Annual Warmest Winter Fashion Show. This show was created by Sincerely, Ritchurd, which is a group of fashion visionaries. These people are dedicated to serving their communities and providing platforms for minority designers and models.


Abdoulie Conteh (Directer of Marketing)

TemiTay Ade-Oshifgun (Directer of Creative Services and Web development)

Creative Director and Executive Producer

Cindy Beasley

Brand Ambassadors

Tevin McLin (Event Coordinator)

David Addo (Event Outreach Coordinator)


The Warmest Winter Fashion Show was held at Persona Lounge. Upon entry I was greeted with smiling faces and wonderfully dressed women. I checked my coat and was ushered to the front row. The vibe of the event was super calm and welcoming. The runway was lined with red ropes and candles. I felt like I was in a different world.

The show was hosted by media mogul Porcha King and DJ’d by Vic Lloyd. Four designers were in attendance to show us their creative talents.

Originally Greater 

This line was created by RayJ and her husband. This unisex brand features fleece sweatsuits that are sure to grab the attention of everyone who sees them. I love the fact that they placed their brand on the front of their sweatpants and not the back or side.



Created by John Napps, this line features T-shirts, hoodies, crew neck sweaters, and socks. I have seen a lot of brands and I love that this designer added socks to their line.

Under Construction Industries 

Created by Perry, this line was named after the tons of construction that is currently happening around the city. The brand is super unique and I love how he took pieces of different patterns and material to create an amazing look.

Unfinished Legacy 

This skateboard influenced brand was my favorite of the night. This brand was created by Brema and Jean who are based in Milwaukee. I love the use of a butterfly pattern being incorporated on each garment, including accessories.

The night ended with a Neon Walk-off. All the models were dressed in neon clothing and strutted their stuff down the runway. Out of all the shows I’ve been to this year, this show had some of the best walks I have ever seen. Each model held their own and brought something unique to the runway.

I am super happy that I got a chance to attend this show and I cannot wait to see what the Sincerely, Ritchurd team has in store for the city of Chicago next year.


By Brittanie Sturdivant, Sophomore, Open Campus Parsons School of Design

Instagram: B_Slay_S

Written by Brittanie

I rep the 219, Indiana. I'm a wardrobe stylist and owner of Vintage By. B. I love shopping for pieces that are different and that I know nobody else will have! But one thing I hate about shopping is going broke doing so. Throughout the years of me working in retail, I have picked up a lot of tips and tricks for saving LOTS of money when shopping. I also go against trends by Vintage shopping. I find pieces that I can pair together to create works of art. You can call me a penny pincher, but I'll look BOMB while pinching my pennies :)

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