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The New Face Of Olay

Home Girl Keke Palmer Has A New Gig

 

Illinois native Keke Palmer has landed a deal with the Olay beauty brand. She partnered with Olay at New York Fashion Week last year and it is clear she made a good impression on the company.

It is inspiring to see someone from our own area make so many things happen for themselves. Palmer is extremely multifaceted. From singer, actress, dancer, to television host, she has made a huge impact in the entertainment industry. Her appearance in Barbershop 2 caught the eye of so many people that it was a must to make sure sis kept working.

I get butterflies every time I see a Black girl that looks like me become the face of a major beauty brand. I have said it once and I will say it AGAIN…representation matters! Palmer even expressed her gratitude on Instagram by being able to represent women that look like her. I fully expect for Olay sales to skyrocket because of this partnership with Palmer. African-American women make up a huge percentage of consumers in the U.S., and skin and body care is something we take pride in. I already use Olay body wash and it has done wonders for me, but since I have someone to identify with leading the brand I just may look into purchasing more Olay products.

 

By Brittanie Sturdivant, Sophomore, Open Campus Parsons School of Design

Instagram: B_Slay_S

Brittanie

Written by Brittanie

I rep the 219, Indiana. I'm a wardrobe stylist and owner of Vintage By. B. I love shopping for pieces that are different and that I know nobody else will have! But one thing I hate about shopping is going broke doing so. Throughout the years of me working in retail, I have picked up a lot of tips and tricks for saving LOTS of money when shopping. I also go against trends by Vintage shopping. I find pieces that I can pair together to create works of art. You can call me a penny pincher, but I'll look BOMB while pinching my pennies :)

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