Since shut-down, artists and celebrities have been utilizing their social media platforms a lot more through the use of livestream. I know lives like Tory Lanez’s quarantine radio and Swizz Beatz and Timbaland’s Verzuz series have me on my toes ready for that notification that reads so and so has started a live. Now platforms like LiveXLive and artists like Nas, Swae Lee, and J Balvin are going above and beyond. These artists along with more will be participating in a two day festival event.
LivexLive and TikTok have joined together to bring “Music Lives” to as many viewers as possible. But this festival isn’t solely for entertainment. From April 17th through April 19th, more than 35 artists will perform in support of MusiCares. MusiCares is a charitable foundation affiliated with The Recording Academy. According to LivexLive, all donations from the festival will go to industry professionals who have been affected by loss of income due to live events being cancelled. Professionals like artists, production crew, and technicians can apply for basic living assistance through the Grammy’s website.
Aside from watching performers put together a show from their house, the stream will include programming related to COVID-19. Billboard reported the programming will connect to wellness, mindfulness, health safety and self-care tips from experts and artists. Fans will be able to interact with other viewers during the broadcast.
On April 18th, Music Lives will partner with Global Citizen and the World Health Organization for “One World: Together at Home.” This event can be viewed on basic channels like CBS and NBC as well as streamed on Tidal, YouTube, and Instagram. According to Rolling Stone, it will be hosted by Jimmy Fallon, Jimmy Kimmel, Stephen Colbert, and the cast of Sesame Street. The line-up, curated by Lady Gaga, will feature artists from genres across the spectrum. The line-up for the broadcast is different from the live stream, so head over to Global Citizen’s website to see which platform your favorite artists are performing on. Times for each artist will not be published ahead of time, so make sure you have all the apps downloaded and you’re tuned in on time.
The stream will be non-stop so snuggle up on the couch, or rearrange the furniture so you have more than enough space to perform right along to your favorite songs. It’s a tough time for artists because they can’t go on tour and earn money. Show your favorite artists and those who help make their shows special for you, some needed support during a tough time! Plus who doesn’t love a free festival.
By Triniti Maye, Sophomore, Saint Xavier University