Being a member of True Star Media has its perks. The amazing opportunities that have come my way are a major part of that. I get to explore creativity and digital literacy while working with a team of fantastic peers; networking and building a new community through our work is a privilege not many have. On August 12th, each of True Star’s teams brought their members to a presentation with Facebook’s Partner Program, during which we learned about digital storytelling, using our voice on social media and boosting engagement.
The presentation and its core teachings were brought to us by Haley Lickstein of Policy Programs at Facebook. Also on hand was Nehemiah Bishop, a partner manager of Global Marketing Solutions at the Chicago Facebook offices. Bishop helps provide tools, training and expertise for partners of Facebook to succeed on social media platforms, and also trains six others to complete this job themselves. Partners can range from nonprofits to individual influencers to large businesses establishing an online footprint. During this presentation, we learned how to boost meaningful civic engagement on our own behalf as well as for True Star with our community engagement and storytelling.
One of the standout moments for me was when we defined what “meaningful content” was to us. This definition varies per individual and business and helps to determine the vision for one’s social media platforms. We determined that the content that works best is interactive, consistent and varied in media. We also discussed three key elements that audiences want to see in original content: lived experience, core values, and true desires. We also acknowledged six core questions to ask ourselves when creating meaningful content for an audience:
- Who is our audience?
- What do we want to share?
- What does our audience currently understand about the issues?
- How do we want them to feel?
- What do we want them to do?
- What are creative ways to make the message come to life?
All in all, this presentation from Facebook was enlightening and exciting. All of our teams were grateful to have been given this opportunity. I know I plan to apply the skills and tricks I learned when developing content for True Star in the future. We look forward to more positive experiences where we learn and work with Facebook in the future.
By Leah Ollie, Freshman, Butler University