Jada Strong 
If you are one of the many people with hopes of seeing Beyoncé live in concert, you’d better act fast. The Queen Bee finally announced the official Renaissance world tour via Instagram this Wednesday, and will have two dates in Chicago — July 22nd and 23rd. The tour will be produced by Beyoncé’s Parkwood Entertainment, and tickets will be sold through Ticketmaster’s verified Fan system which will add security against bots or scalpers.
.@beyonce fans, ICYMI: Verified Fan registration is open for RENAISSANCE WORLD TOUR! Go here for info on where to register for North American shows: https://t.co/H3VnWRZVME
Reminder: registration for some cities closes as soon as Thur, Feb 2 at 11:59 p.m. ET. pic.twitter.com/yzTtLCxgUx
— Ticketmaster (@Ticketmaster) February 2, 2023
Ticketmaster posted on Twitter that the Chicago concert is part of Registration Group A, with registration closing at 11:59 p.m. Thursday.
Ticketmaster said those who register will receive a confirmation email. They will then verify the account and use a lottery-style process to determine which registrants will get an access code to be put on a waitlist.
I know all fans are gonna run to grab a ticket ASAP, thankful that their months of waiting are over, but little do most people know that the drop date of the album could be easily tracked by noticing patterns in what’s trending in the media.
Her last studio album, Lemonade, was released in 2016, and she appeared on the stage in April during her Formation world tour. Since then, despite performances with her husband Jay Z and Coachella in 2018, the talented artist had not come out with any album until Renaissance’s release in 2022. For six whole years the BeeHive were without their queen, and as the anticipation grew during COVID, Beyoncé decided to make a pop album that paid tribute to gay culture. Straying from her usual R&B feel, she gave us unique sounds with house music vibes that we eventually became obsessed with. We listened to this album all summer of 22’ as it played in bars, beaches, peoples headphones and the most extravagant parties, but didn’t get a tour date.
If you are active on social media, you should have seen the viral video of the famous singer performing in Dubai, singing the crowd favorite, “Drunk In Love.” Beyoncé sang and used notes on an “Arabian Scale” as an intro to the song. The concert was supposed to be private, and videos were not supposed to be released. Although this was said, in videos we see multiple people in the front row with their phones in the air capturing this valuable moment. Different angles have been surfacing on social media, which leads many to believe that multiple people broke this supposedly enforced rule. As far as a stretch this may be, I believe that the leaked videos were actually utilized as a marketing tactic.
A person with a large fan base can usually be assumed to be influential figures. Beyoncé has been known as one of the best R&B singers of her generation since her debut in 2002 while parting from the girl group Destiny’s Child. Her techniques have been studied by many, and her stamina while dancing in singing is why she’s deemed as a great performer. With the development of social media, influencers and entertainers took advantage of the apps, and those that already had fame used these platforms in their favor. Being known as such a musical icon for more than a decade definitely has its perks, especially when it comes to trending topics. Beyoncé’s marketing team might have planned the release of these videos in order to gain more relevance to the public. If people weren’t talking about her, they are now, and since her name is in the air no time would be better to announce a tour.
Whether this was a well throughout ruse or not, many people are so excited to see Beyoncé’s live interpretation of her new album. The timing could not have been better, and this makes me look forward to the concert even more. You can find the tour dates on Beyoncé’s Instagram, and see if she’s coming to your city.
By Jada Strong, Freshman, Whitney Young Magnet
Twitter/Instagram: @JadaStrongg
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