Elliot Taylor is the mind behind Elevate Apparel. Taylor came up with the idea to start his own clothing line in 2020 when we all were on lockdown due to COVID-19.
“Being in quarantine a year ago with nothing to do, I thought about starting my own clothing line,” said Taylor. “My older brother and grandfather have a clothing line as well. That’s what inspired me to start my own brand Elevate Apparel Chi.”
The word “Elevate” is far more than a random name for a store. For this 20-year-old, it has purpose. “The meaning behind Elevate Apparel is to elevate above all hurt, and rise above poverty and invest in our community.”
Taylor has big dreams when it comes to the success of the brand he has created. “In the future I see my brand in most known stores and of course my own store when I open one. When it comes to stores, I plan on having a few, but my goal is to be big enough to put stores in different cities like New York, Los Angeles, Miami, and Atlanta and even over seas.”
When asked what motivates him to push on every morning, Taylor kept it real. “It’s simple—life. With so much going on in the world, you never know what could happen or what’s expected. I just wake up praying for the best, and praying that God looks over my family and friends and continues to bless us all.”
Let’s not get it twisted. Starting a company is not easy. You need training management skills, and you must know the blueprint of what it is that you want to do with your company. Elliot admits to having had his fair share of challenges along his entrepreneurship journey. “Some trouble I faced while starting my brand was finding good quality garments. It was kind of a difficult task because I knew I wanted to sell top quality products to my customers like hoodies, T-shirts, and hats, and I wanted my customers to be satisfied with my products.
For anyone with goals of being their own boss, Elliot has some advice for you. “Take your time. School is always first if you’re in school, but if you’re not, don’t rush. You want it to be 110 percent perfect before you drop anything. If it takes three months to a year that’s fine.”
By Christopher Lockridge