Kori Barnes 
Major power moves are at hand and it’s having everyone in the BalGalRiRi fandom guessing what’s going to happen next.
Icons in the music industry like Beyonce, Nicki Minaj, Rihanna, and more are known to have mastered surprise announcements regarding their music, collaborations, and businesses. The latest news from this Barbados singer has fans and audiences questioning if this is a very strategic and profitable business move for the star. Rihanna has announced that she is stepping down as CEO of her inclusive lingerie brand, Savage x Fenty. According to Vogue the big change will take place on June 26th.
In 2018, Rhianna founded her lingerie company and has held the CEO title until this most recent and shocking announcement. Today, this billionaire beauty and entrepreneurial mogul has appointed Hillary Super, the former CEO of Anthropologie Group, as CEO of Savage x Fenty. According to Vogue, the “Diamonds” singer will remain in a leadership role as executive chair. In a statement, Rihanna said: “It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years. This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer.”
Rihanna is nothing but elated to appoint Super as the new CEO. She’s excited for the future expansion of the company and transitioning beyond e-commerce. According to independent.co.uk, Rihanna said, “I’m so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level.”
Meanwhile, Super previously held leadership positions at Guess, American Eagle, Gap, and Old Navy. “I’m thrilled to join the Savage X Fenty family,” she said. “The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.”
The future of Rihanna’s businesses continue to look bright. RiRi definitely has some tricks and plans up her sleeve, and fans can’t wait until everything is revealed.
By Kori Barnes. University of Southern California
Socials: @korixnicole
True Star Media’s content is made possible thanks to donors like you. To support the voice and perspective of your youth, donate at elevate.truestarfoundation.org.
