Trinity Hadassah Yates 
Jimmy Donaldson, who is more popularly known as MrBeast, launched Beast Land on November 13, 2025, in Riyadh, Saudi Arabia, coinciding with the city’s annual Riyadh Season festival. This temporary setup will be open until December 27, marking the first occasion where the world’s most famous YouTuber has turned his viral challenge videos into real-life attractions.
The park is divided into two unique areas: Beast Land, which includes classic roller coasters, midway games, and food options, and Beast Arena, where guests can take part in custom challenges inspired by Donaldson’s videos. For instance, in the game Tower Siege, players shoot balls from actual catapults into 60-foot tubes, while Drop Zone has six contestants standing on trap doors, with the last one to press their button avoiding elimination. Other attractions like Dungeon Escape, Air Mail, and Battle Bridge are also featured, none of which can be found in typical theme parks.
The pricing model reflects Donaldson’s commitment to accessibility. General admission is about $7 but does not include rides or games, while the mid-tier Beast Mode ticket costs $25 and allows access to challenges and three rides. The premium Beast Mode+ ticket, priced at $66, offers unlimited access. Visitors can compete for daily prizes from what Donaldson refers to as the world’s largest prize wall, boasting over $533,000 in total rewards.
The choice of Saudi Arabia as a location raised concerns among fans, especially considering the country’s human rights issues. Donaldson justified the decision by highlighting that most of his 450 million subscribers are based outside North America, with a notable fanbase in the Middle East. Riyadh Season is part of Saudi Arabia’s larger initiative to diversify its oil-reliant economy and position itself as a global tourism hub.
Beast Land serves as an experiment in creator economics. Instead of constructing permanent facilities, Donaldson is testing whether his digital audience is willing to pay to experience his physical world, which could set the stage for future projects while assisting Saudi Arabia in achieving its ambition of becoming a significant entertainment destination.
By Trinity Hadassah, Senior, Northwest High School
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