The natural hair movement is growing more and more popular in the Black community. Throughout Chicago, twist outs, braid outs, and TWAs (Teen Weeny Afros) remain a Black girl favorite. Jacqueleen Crittle, owner of Bronze Beauty Chicago, is all about promoting the Black girl’s natural beauty. Bronze Beauty Chicago, LLC is the premier naturalist supply boutique and hair salon in Bronzeville.
According to Crittle, Bronze Beauty Chicago is dedicated to education, application, and innovation as it relates to hair care products and services. “We are immersed in the community by supporting youth related programs and events,” says Crittle. Some of those programs and events include foster care parenting “Hair How-To” workshops, Save Our Scalp Hair-loss initiatives, makeup master classes, along with discount days for golden girls, seniors, students, government and city employees, and Bronzeville residents.
Crittle wants to go even further with the natural beauty initiative in Chicago. She recently did so by hosting the Miss Bronze Beautiful 2019 contest. The action packed day was filled with spoken word activism, vendor shopping, and a presentation from Miss Black Illinois, Kristen Glover. Alexandria Gee, Christina Austin, and Tajah Ware were named the contest winners.
The winners received free hairstyling, a makeover from celebrity makeup artist from Beauty is what I Do, $300 worth of product from Lusters Product, the full collection of hair care products from Uniqurl & TreLux, Head Wrap from Sharmenj Head Wraps, Vegan Nail Polish from LMarie Nail Laquer, and a trademark shirt from Bronze Beauty Chicago, a certificate and a collection of in-store products to try.
“We decided to host the contest to promote a paradigm shift amongst Black girls to empower them to be comfortable wearing their natural hair. We also hosted the event to give young women and the opportunity to enhance their public speaking, marketing, and promotions skills as the role will require lots of these activities,” said Crittle.
Gee, Austin, and Ware will become the face of Bronze Beauty Chicago on all their print ads, radio segments, and internal branding along with acting as spokespeople for the store on products, resources, and events. The girls will collaborate on activities and events to promote the Naturalist movement, self-esteem and women’s empowerment at BBC within high schools and colleges across the state and regionally.
For more information about Bronze Beauty Chicago, head over to bronzebeautychicago.com.
By Sullivan Anderson, Junior, Jones College Prep